Food Passion’s strategy proactively drives customers into its branches nationwide. To do so, the restaurant chain has been building up its membership base since 2019 and named them “Gon Gang”. However, in order to continuously luring them to dine in their outlets, the chain requires flexible and scalable CRM to serve its omnichannel strategy, solidifying its brand positioning.
Solutions
Food Passion selected DeepBlok’s Loyalty Program Solution to support Gon Gang’s active membership program and its promotions. With our multi-tier membership, Gon Gang can offer customized promotions to its intended groups inducing them to visit the stores more often while boosting its sales. Our solution allows multi-layer promotion management in order to tailor programs based on customer profile and history. Customers can also easily access the offers via mobile app and social platform like LINE.
Therefore, The Coffee Club chose DeepBLOK CRM as a loyalty and gift card solution, to provide the membership program to customers. The membership programs consist of promotion, point, and member tier systems in which every customer tier can access and enjoy the suitable rewards.
Moreover, with Gift card solution, The Coffee Club can let customers purchase the gift card for themselves or sending the gift card to love one. Customers can enjoy privileges and experience the gift card feature via native Mobile application which is available for IOS and Android platform.
Background/Challenge
The Pizza Company, one of the largest pizza outlets in Thailand, aims to encourage customer engagements and loyalty via every touchpoint, such as, dine-in store, take-away stores, delivery web & application, and call center channels.
However, in order to improving and increasing customer’s purchase frequency, ticket size, and loyalty, the brand requires flexible and scalable CRM to serve its omnichannel strategy, solidifying its brand positioning.
Solutions
The Pizza Company selected DeepBlok’s Loyalty Program Solution to support The Pizza Company active membership program and its promotions. With our multi-tier membership management, The Pizza Company can offer customized promotions to its intended groups inducing them to visit the stores and other available channels more often while boosting its sales.
Our solution allows multi-layer promotion management in order to tailor programs based on customer profile and history. Customers can also easily access the offers via native mobile app and webapp. (https://1112.com/rewards)
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